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SUMMARY:Better Social Media for Libraries with Ned Potter
DESCRIPTION:2-parts series: August 5th & August 14th \n\n\n\nThis hands on workshop covers key social media platforms\, how they work and how to use them effectively. We’ll discuss building social media networks\, increasing your following and increasing engagement\, as well as managing multiple social media platforms and measuring and analysing impact.In the first half we’ll cover what we’re trying to achieve as organisations on social media\, and which role each platform plays in reaching different audiences. We’ll cover potential exit strategies for libraries on Twitter / X\, and possible alternatives to the platform including Bluesky which is gaining popularity in the sector. \n\n\n\nIn the second half we’ll touch on Facebook\, sourcing and using copyright free imagery\, and Instagram’s increasing importance to library and information services. We’ll look at content types\, picture tips\, use of hashtags\, the increasing importance of Stories and Reels\, and of course analysing and measuring impact. \n\n\n\nBy the end of the course delegates will be able to:Use social media more strategically\, in conjunction with your other marketingUnderstand and learn from statistics and analyticsMake use of relevant social media tools and techniques to help your organization increase engagement onlineDiscern the different roles and areas of overlap between the various social media platformsEverything in this training is designed to be applicable right away; this is not a workshop about the technologies of tomorrow\, but rather things you can do the very next day.Ned Potter is Faculty Engagement Manager at the University of York\, and a Trainer for various organizations across four continents. His presentations have been viewed over 2.5 million times online\, and his book The Library Marketing Toolkit was published by Facet in 2012. Ned can be found online at ned-potter.com and on Bluesky at @nedpotter.bsky.social.
URL:https://planfl.org/event/better-social-media-for-libraries-with-ned-potter/
CATEGORIES:Webinar
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SUMMARY:How to Train Staff Effectively with Linda Bruno
DESCRIPTION:You’ve finally done it! You’ve found the perfect fit for a vacant position. Or maybe you’ve realized that your staff needs some refresher training to absorb all of the changes that have happened in your library. \n\n\n\nSo what’s your plan? Are you sure you’ve got everything covered? Have you established criteria for success? How deep does your plan go? \n\n\n\nSomething we don’t always think about is the fundamental differences that exist among human beings. Yes\, we talk about serving everyone in the way they need to be served\, but are we training our staff members in the way they need to be trained? Are we using all of the resources at our disposal? \n\n\n\nCome to this 90-minute webinar to get answers to these important questions and likely a host of others as well! \n\n\n\nLinda Bruno has been developing and conducting training workshops for libraries for more than fifteen years. Her favorite thing to do is to help people become their best selves! That’s why she offers workshops on topics ranging from Leadership Skills to Emotional Intelligence – and lots of areas in between.
URL:https://planfl.org/event/how-to-train-staff-effectively-with-linda-bruno-2/
CATEGORIES:Webinar
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