Developing Motivated Cultures: Six Simple Factors that Shape Your Organization

Every good organization has a strategic plan. However, the success of that plan is highly dependent on your organization’s culture. A strong culture motivates employees to work harder and find ways past obstacles. So how can culture be developed and shaped to increase everyone’s motivation?

In this webinar, you will learn:

  • A specific definition of culture and how it shapes an organization
  • The six direct and indirect factors that determine motivation
  • How a group of cultural “Firewatchers” can shape your culture
  • Strategies to grow a strong culture and keep it thriving


Doug Crane began his career with the Palm Beach County Library System as a children’s librarian in 1998. He then served as the Electronic Resources Coordinator, a Branch Manager, and the Director of Branch Services. He was appointed Library Director in 2014. Under his direction the System has won awards from the Urban Libraries Council and the Florida Library Association. Doug was named Florida Librarian of the Year in 2021. Doug is the author of the articles, “May I Ask You a Question? Lessons Learned from Interviewing Public Library Leaders,” in the Nov/Dec 2015 issue of Public Libraries, “Efficient Librarianship – A New Path for the Profession” in the Nov/Dec 2017 issue of Public Libraries, and “Go For It! Advice From Library Directors” in the May/June 2019 issue of Public Libraries. He is a regular contributor to Learning Exchange, the Newsletter of the Learning Round Table of the American Library Association. In addition to his work in Palm Beach County, Doug served as Past Chair of the State Library Council of Florida and is Past President of the Southeast Florida Library Information Network (SEFLIN) and has served on several Public Library Association committees. In his spare time, he blogs about office productivity and efficiency practices, admires his collection of Doctor Who sonic screwdrivers, and makes frequent trips with his family to Walt Disney World.


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