In this interactive session, where we’ll delve into how to use Constant Contact’s email marketing platform to craft user-friendly and impactful emails. Throughout this session, we’ll explore:
- Efficiently managing and expanding your email subscriber list.
- Utilizing tools for automating and segmenting your email campaigns.
- Navigating the intricacies of email deliverability to ensure your messages land in inboxes, not spam folders.
- Evaluating your email campaigns to ensure they hit the mark.
- Best practices to elevate your library’s email marketing game.
While the session will focus on Constant Contact, the course will benefit any library looking to up their email game.
Bio
Diana Silveira is a librarian and President of Novare Library Services, where she works with libraries to develop, implement, and utilize technology effectively. Previously, she was employed by the Tampa Bay Library Consortium and the Charlotte Mecklenburg Library. She has an MLIS from UNC-Greensboro and a BS in psychology from Catawba College. She is the author of the book Library Technology Planning for Today and Tomorrow.