Email Marketing for Libraries

Email can be one of the most effective ways we can reach our users.  How can we make the most of each email to promote the library and its services and resources? 

During this interactive session, we will delve into making every email count, including:

  • Evaluating email management systems
  • Best Practices for Design
  • Content Ideas and best practices
  • How to grow your email mailing list
  • How to avoid the SPAM filter


Diana Silveira is a librarian and President of Novare Library Services, where she works with libraries to develop, implement, and utilize technology effectively. Previously, she was employed by the Tampa Bay (FL) Library Consortium and the Charlotte Mecklenburg (NC) Library. She has an MLIS from UNC-Greensboro and a BS in psychology from Catawba College. Her book, Library Technology Planning for Today and Tomorrow, published by Rowman and Littlefield in 2018, is now available.



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