Emojis: What Are They, Where Did They Come From, and Can They Help with Marketing?

A whole new visual language has now become mainstream communication. Emojis have a mixed, but evolving, history.

Take a tour of where emojis have been, where they are now, and discover how they can best be used to potentially increase the effectiveness of your library’s marketing efforts.


Laura Solomon, MLS, is the Library Services Manager for the Ohio Public Library Information Network and a W3C-certified front-end web developer. She has been doing web development and design for more than twenty years, in both public libraries and as an independent consultant. She specializes in developing with Drupal. She is a 2010 Library Journal Mover & Shaker. She’s written three books about social media and content marketing, specifically for libraries, and speaks nationally on both these and technology-related topics. As a former children’s librarian, she enjoys bringing the “fun of technology” to audiences and in giving libraries the tools they need to better serve the virtual customer.


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