Writing for the Web: Getting People to Care

Ever get the feeling that nobody is reading your library’s website? Trust your gut on this one; unfortunately, this is the case for much of the content posted on library sites.

You may also be asking: Why is my content failing? How can I attract attention without resorting to irritating writing conventions?

Learn how to make your content not only palatable, but also more attractive to today’s online reader. In this interactive and informative webinar, we’ll explore and discuss some simple guidelines that can make all the difference in how people interact with your website.


Laura Solomon, MLS, is the Library Services Manager for the Ohio Public Library Information Network and a W3C-certified front-end web developer. She has been doing web development and design for more than twenty years, in both public libraries and as an independent consultant. She specializes in developing with Drupal. She is a 2010 Library Journal Mover & Shaker. She’s written three books about social media and content marketing, specifically for libraries, and speaks nationally on both these and technology-related topics. As a former children’s librarian, she enjoys bringing the “fun of technology” to audiences and in giving libraries the tools they need to better serve the virtual customer.


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