Managing Difficult Conversations Online
July 8 @ 10:00 am – 12:00 pm CDT
The more we successfully promote the library online, the higher the chances of attracting negative or problematic attention. This session focuses on how to encourage and then manage engagement with your social media, especially when covering conversations around controversial topics, or themes which encourage trolling online. We’ll look at how to categorize difficult conversations, when and when not to respond, and how to engage.
About the presenter: Ned Potter is the Faculty Engagement Manager: Community & UX at the University of York, and a Trainer for various organizations including the Bodleian Libraries and the British Library. He has run library workshops across four continents, and his presentations have been viewed over 2.5 million times online. His book The Library Marketing Toolkit was published by Facet in 2012. Ned can be found online at ned-potter.com and on Bluesky at @nedpotter.bsky.social
Please note: If you use assistive technology and the format of any material present within this training site interferes with your ability to access information, please email [email protected]. In your correspondence, please indicate the nature of your accessibility issue, the preferred format in which to receive the material, the online course title, and your contact information.
This project has been funded under the provisions of the Library Cooperative Grant program, which is administered by the Florida Department of State’s Division of Library and Information Services.