The Power of Color in Library Marketing

Can color really affect how people feel about your library? Research says yes. The colors you choose can shape emotion, trust, and engagement – and they play a big role in how your brand and promotions are perceived online. In this one-hour webinar, you’ll get a practical, library-focused introduction to color theory for marketing and social media. Learn which colors work best for different purposes, how to use them strategically, and how thoughtful color choices can make your online presence more engaging and effective.

Key Takeaways:

• Understand the basics of color theory and how it applies to libraries
• Learn how different colors can influence emotions and perceptions;
• Discover which color choices work best for branding, marketing, and social media.

About the presenter: Laura Solomon, CPACC, MCIW, MLS, is the Library Services Manager at the Ohio Public Information Network and a W3C-certified front-end web developer. With nearly three decades of experience in web development and design, Laura has honed her expertise in both public libraries and as an independent consultant, specializing in Drupal development and in website accessibility.

Recognized as a 2010 Library Journal Mover & Shaker, she has authored books on social media and content marketing tailored for libraries, as well as about library website design. She has dedicated many course hours to learning how to make websites accessible, ensuring that digital spaces are inclusive for all users.

Laura is a frequently-requested speaker for public library organizations, sharing her passion for bringing the fun of technology to audiences and equipping libraries with the tools to better serve their virtual customers.