This is a hands-on and interactive workshop which breaks library marketing down into manageable chunks, free of jargon and gimmicks. Above all the focus is on tying your library promotion together into effective marketing campaigns.
In the first half we’ll look at marketing strategically as a non-profit organisation, and then work on segmenting your audience and tailoring messages for each group, simplifying key messages without dumbing down.
In the second half we’ll look at social media before tying everything together in a strategic marketing plan. Delegates will get a template marketing campaign document to work on in the session and then take back to their own institutions to develop.
Everything in this training is designed to be applicable right away, whether you want to better communicate the value of a particular service, or to market your entire library.
Recording date: July 30 & 31, 2025
Bio
Ned Potter is Faculty Engagement Manager at the University of York, and a Trainer for various organizations across four continents. His presentations have been viewed over 2.5 million times online, and his book The Library Marketing Toolkit was published by Facet in 2012. Ned can be found online at ned-potter.com and on Bluesky at @nedpotter.bsky.social.