Social media is no longer a novelty for libraries; it’s an essential part of modern operations. However, social media platforms have significantly matured and evolved. What worked ten, five, or even one year ago might not be effective today. User demographics, behaviors, and motivations have shifted in unexpected ways. Join social media author Laura Solomon for an in-depth exploration of the current state of social media. Discover the latest trends and the unique challenges libraries face in this ever-changing landscape. Stay ahead by understanding what’s happening now.
Recording date: August 27, 2025
Bio
Laura Solomon, MCIW, MLS, is the Library Services Manager at the Ohio Public Library Information Network and a W3C-certified front-end web developer. With over two decades of experience in web development and design, Laura has honed her expertise in both public libraries and as an independent consultant, specializing in Drupal development and in website accessibility.
Recognized as a 2010 Library Journal Mover & Shaker, she has authored books on social media and content marketing tailored for libraries, as well as about library website design. She has dedicated many course hours to learning how to make websites accessible, ensuring that digital spaces are inclusive for all users.
Laura is a frequently-requested speaker for public library organizations, sharing her passion for bringing the fun of technology to audiences and equipping libraries with the tools to better serve their virtual customers.