This two-part, hands-on workshop covers key social media platforms, how they work and how to use them effectively.
We’ll discuss building social media networks, increasing your following and increasing engagement, as well as managing multiple social media platforms and measuring and analyzing impact.
In the first session, we’ll cover what we’re trying to achieve as organizations on social media, and what role each platform plays in reaching different audiences. We’ll discuss Twitter in detail: when and what to tweet, lists and saved searches, multimedia and images, twitter video, logistics, and analytics – how to measure the impact of your Tweets.
In the second session, we’ll move onto Instagram and why it’s important to library and information services and other cultural organizations. We’ll look at content types, picture tips, use of hashtags, the increasing importance of Instagram Stories, and of course analyzing and measuring impact. We’ll also cover Facebook and TikTok.
Bio
Ned Potter is an Academic Liaison Librarian at the University of York, and a Trainer for various organizations including the Bodleian, the NHS and the British Library in the UK, and PiCS in Australasia. His book The Library Marketing Toolkit was published by Facet in 2012. Ned can be found online at ned-potter.com and on Twitter at @ned_potter.