This is a two-part, hands-on, and interactive workshop which breaks library marketing down into manageable chunks, free of jargon and gimmicks. Above all, the focus is on tying your library promotion together into effective marketing campaigns.
We’ll look at marketing strategically as a nonprofit organization and then work on segmenting your audience and tailoring messages for each group. We’ll also look at how to distribute your messages via social media and other channels, before tying everything together in a strategic marketing plan.
Attendees will get a template marketing campaign document to work on in the session and then take back to their own institutions to develop. Everything in this training is designed to be applicable right away, whether you want to better communicate the value of a particular service or to market your entire library.
Bio
Ned Potter is an Academic Liaison Librarian at the University of York, and a Trainer for various organizations including the Bodleian, the NHS and the British Library in the UK, and PiCS in Australasia. His book The Library Marketing Toolkit was published by Facet in 2012. Ned can be found online at ned-potter.com and on Twitter at @ned_potter.