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Email Marketing for Libraries with Diana Silveira
November 29, 2023 @ 10:00 am – 11:00 am CST
Today, email remains an indispensable and powerful means for libraries to engage with our users. Join our interactive session, where we’ll delve into how to use Constant Contact’s email marketing platform to craft user-friendly and impactful emails.
Throughout this session, we’ll explore:
- Efficiently managing and expanding your email subscriber list.
- Utilizing tools for automating and segmenting your email campaigns.
- Navigating the intricacies of email deliverability to ensure your messages land in inboxes, not spam folders.
- Evaluating your email campaigns to ensure they hit the mark.
- Best practices to elevate your library’s email marketing game.
While the session will focus on Constant Contact, the course will benefit any library looking to up their email game.
Diana Silveira is a librarian and President of Novare Library Services, where she works with libraries to develop, implement, and utilize technology effectively. Previously, she was employed by the Tampa Bay Library Consortium and the Charlotte Mecklenburg Library. She has an MLIS from UNC-Greensboro and a BS in psychology from Catawba College. She is the author of the book Library Technology Planning for Today and Tomorrow.
If you can’t attend the live webinar, register anyway and you’ll receive a link to the webinar recording a few days after the event.
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This project was funded either under the provisions of the Library Services and Technology Act from the Institute of Museum and Library Services or the Library Cooperative Grant program. Florida’s LSTA and LCG programs are administered by the Department of State’s Division of Library and Information Services. For FY2024, 73% of the total costs for the PLAN Continuing Education program ($223,959) is supported by federal money and 27% of this program ($81,361) is supported by state money. The total budget of the project is $305,320.