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Marketing with Video (2-part series) with Ned Potter

March 13 @ 10:00 am – 11:30 am CDT

Part 1: March 13, 2024 @ 10 am – 11:30 am CT (11 am – 12:30 pm ET)
Part 2: March 20, 2024 @ 10 am – 11:30 am CT (11 am – 12:30 pm ET)

Register once for access to both webinar sessions.

Discover how to harness the potential of popular software like PowToon, Spark, PowerPoint, and YouTube to boost your library’s visibility.

You’ll learn the following key strategies:

  1. PowToon and Spark Mastery: Explore the creative possibilities offered by PowToon and Spark. We’ll show you how to craft attention-grabbing videos using these intuitive platforms, even if you have no prior video editing experience.
  2. Screen-Capture: Discover the art of creating engaging screen-capture videos that educate, entertain, and captivate your audience.
  3. PowerPoint for Video: Unleash the hidden potential of PowerPoint as a video creation tool.
  4. YouTube Optimization: Get the most out of YouTube, the world’s second-largest search engine, and learn optimization tips to help your videos reach a wider audience.

By the end of these sessions, you’ll be ready to produce effective video content that drives engagement and converts viewers into loyal patrons.

Ned Potter is Faculty Engagement Manager: Community & UX at the University of York, and a Trainer for various organizations including the Bodleian Libraries and the British Library. He has run library workshops across four continents, and his presentations have been viewed over 2.5 million times online. His book The Library Marketing Toolkit was published by Facet in 2012. Ned can be found online at ned-potter.com and on Bluesky at @nedpotter.bsky.social

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If you can’t attend the live webinar, register anyway and you’ll receive a link to the webinar recording a few days after the event.

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This project was funded either under the provisions of the Library Services and Technology Act from the Institute of Museum and Library Services or the Library Cooperative Grant program. Florida’s LSTA and LCG programs are administered by the Department of State’s Division of Library and Information Services. For FY2024, 73% of the total costs for the PLAN Continuing Education program ($223,959) is supported by federal money and 27% of this program ($81,361) is supported by state money. The total budget of the project is $305,320.