Creating Engaging Online Content and Writing Effective Newsletters with Ned Potter
July 10 @ 10:00 am – 12:00 pm CDT
This webinar will equip you with a digital marketing toolkit designed to elevate your online presence and connect with your library’s community effectively. We’ll cover the following areas:
- Writing for Websites: Discover the art of creating web content that educates, informs, and engages.
- Newsletter Tools: Explore newsletter creation tools tailored to simplify the process for staff.
- Crafting Effective Newsletters and Updates: Dive into the strategies behind crafting newsletters and updates that grab your readers’ attention.
- The Power of AI, Including ChatGPT: Uncover how AI, such as ChatGPT, can be a valuable asset in your content creation and engagement efforts.
Whether you’re aiming to promote library programs, share valuable resources, or simply connect with your patrons more effectively, this webinar will provide you with actionable insights and practical tips.
Ned Potter is an Academic Liaison Librarian at the University of York, and a trainer for various organizations including the Bodleian, the National Health Service and the British Library in the UK, and PiCS in Australasia. His book The Library Marketing Toolkit was published by Facet in 2012.
If you can’t attend the live webinar, register anyway and you’ll receive a link to the webinar recording a few days after the event.
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This project was funded either under the provisions of the Library Services and Technology Act from the Institute of Museum and Library Services or the Library Cooperative Grant program. Florida’s LSTA and LCG programs are administered by the Department of State’s Division of Library and Information Services. For FY2024, 73% of the total costs for the PLAN Continuing Education program ($223,959) is supported by federal money and 27% of this program ($81,361) is supported by state money. The total budget of the project is $305,320.