Catch ‘Em by the Tail with Linda Bruno
July 24 @ 2:00 pm – 3:00 pm CDT
Okay, so that title is a little odd, eh? There is a term in marketing called the “long-tail strategy.” If you were to picture a dinosaur-type critter, much of the traditional focus for organizations has been the large grouping of potential customers at the head and down into the tummy area 😊 – fairly large groups of like-minded folks.
Long-tail strategy refers to the many, many niche groupings in…you guessed it – that long tail. We can’t serve everyone, of course, but sometimes it’s helpful to take a look at exactly who might be out there that we aren’t reaching.
The “head and tummy” of our critter may look pretty much the same month-to-month, but let’s look beyond those “body parts” to see what awaits us in that tail!
Linda Bruno has been developing and conducting training workshops for libraries for more than fifteen years. Her favorite thing to do is to help people become their best selves! That’s why she offers workshops on topics ranging from Leadership Skills to Emotional Intelligence – and lots of areas in between.
If you can’t attend the live webinar, register anyway and you’ll receive a link to the webinar recording a few days after the event.
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This project was funded either under the provisions of the Library Services and Technology Act from the Institute of Museum and Library Services or the Library Cooperative Grant program. Florida’s LSTA and LCG programs are administered by the Department of State’s Division of Library and Information Services. For FY2024, 73% of the total costs for the PLAN Continuing Education program ($223,959) is supported by federal money and 27% of this program ($81,361) is supported by state money. The total budget of the project is $305,320.